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François Moran, Tropibana:

“The pomegranate is really starting to become a consumer product in France”

The pomegranate has had a timid start in France, but it has really gained in popularity in recent years. This is partly due to the arrival of new varieties that are more acidic, such as the Wonderful and Acco, but also thanks to the recognized benefits of this fruit with bright-red arils.

“The pomegranate is a product that is extremely rich in antioxidants. Consumers appreciate it for its many virtues. Today, it is consumed more and more in juices. Some clients buy them in bulk and process them themselves in the store, much like they do with oranges,” explains François Moran of Tropibana on the Rungis market. 

Pomegranates from Turkey

The pomegranate no longer is a seasonal product. It is now consumed all year round. “We work with all the origins: Spain, Turkey, Egypt, Israel and Peru, which allows us to offer the product all year to our clients. At the moment, we are in the middle of the Spanish season, which started in September and will end in February/March, and we are beginning the Turkish season. Prices are around 0.90-1.10 €/kg [0.90-1.10 USD/kg] for the Spanish origin and 1.30-1.50 €/kg [1.30-1.51 USD/kg] for Turkey. These prices are still relatively high but perfectly acceptable. Finally, the quality of the fruit is very satisfactory.”

Pomegranates from Turkey

For more information:
Tropibana
François Moran
Phone: +33.620.17.20.13
[email protected]    

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