"We have been observing market trends and consumer preferences, which are increasingly oriented toward exotic and innovative flavors, and we have focused on mangoes grown in Italy. Among the most important features of this new product (presented at SIAL 2022 in Paris) is that it is mango naturally grown in Sicily and Calabria. After several trials, we turned it into juice, with surprising taste results, thus expanding the offer of a fruit usually consumed in salads, ice creams and fruit salads, which has seen a boom in sales in recent years," said Fabio Trunfio, owner and sales manager of the Patea farm.
In photo, Fabio Trunfio, owner and sales manager of the Patea farm
The Patea farm, based in Brancaleone (RC), has traditionally specialized mainly in the processing of essential oils extracted from bergamot, creating a line of bottled juices and another of frozen products that flank the production of the fresh product and a wide range of processed products including bergamot candied fruit, oils and essences of bergamot, used in the production of 70 percent of the world's natural perfumes.
Over the years, the company has diversified its range of juices. Among the most popular products is the Tris Energy Juice, a natural product made from the pressing of organic Calabrian fruits such as pomegranate, bergamot and fresh Italian goji berries, and the new 100% organic orange juice - of the Valencia variety from the Ionian coast of Reggio Calabria (Italy) - available in 200 ml and 750 ml sizes.
"The bergamot campaign destined for the fresh market, which has just started, is showing remarkable commercial results, considering that we have already secured contracts for part of the production with our foreign customers. Good yields, volumes and gauges, despite the problems related to the prolonged drought. This is a healthy product that we need to promote on a large scale and not only on the nutraceutical/scientific side. I mean we need to do more to engage a wider segment of consumers, which could drive more demand for both fresh and processed product," explained Trunfio.
"In terms of enhancing the bergamot supply chain, we have focused on the Bergamia cooperative - in fact an affiliate of Agricola Patea - of which we are the head, mainly to involve and give effective support to producers who bring to life a growing supply chain with ample branching potential that embraces the recovery of biodiversity, as well as experiential and educational tourism related to quality productions, such as Reggio Calabria bergamot."
In terms of new products, Agricola Patea with its corporate team presented the qualities of this delicious 100% Mango-based juice at SIAL 2022.
This is a plant of Indian origin with large ovoid fruits, cultivated from Africa to South America, in recent years it has also arrived in Italy-especially in Sicily and Calabria-under the push of climate change. The Italian mango is in high demand because, in addition to being delicious, it offers high guarantees in terms of food safety, given the very restrictive phytosanitary regulations. In terms of sustainability, one must also consider the lower environmental impact compared to the product that arrives from overseas, with burdensome logistics costs.
"Our mango juice is natural, obtained by pressing the fresh fruit and is available in 200 ml and 750 ml sizes. Each production phase is controlled to ensure genuineness and quality. Among the main strengths is the processing of fruit in its natural form, in the absence of added sugars, through artisanal processes at low temperatures, so as not to lose the vitamin content of the juice. The world of juices has a strong segmentation of supply and rate of innovation, which entails continuous innovation in terms of flavors and formats. As such, the entire branded range is able to satisfy both the consumer who opts for more traditional products and those who prefer exotic and superfood products," concluded the entrepreneur.
For more information:
Azienda Agricola Patea
Contrada Caldara s.n.
89036 Brancaleone (RC) - Italy
Cell.: (+39) 338 6311477
Email: info@essenzabergamotto.com
Web: www.essenzabergamotto.com