Yesterday, growers from the north of Paraná received the third registration of Geographical Indication (GI). This means that the strawberries produced by a group of fruit growers from the municipalities of Jaboti, Japira, Pinhalão and Tomazina, will also have a competitive advantage with the seal of the National Institute of Industrial Property (INPI). A GI facilitates access to national and international markets and guarantees greater added value and competitiveness.
The strawberry label was granted in the Indication of Origin modality (application number BR 402020000015-9 and registration concession code 395), related to the tradition and reputation of the producers, which makes the region known as a fruit production center. The four municipalities concentrate more than 500 small fruit growers, around 8 million plants cultivated in almost 200 hectares, and an annual production volume that reaches close to 7,000 tons.