Brighter Bites, a nonprofit organization that delivers fresh fruits and vegetables, nutrition education resources, and culinary tools directly into families’ hands, is excited to work with Zespri™ Kiwifruit as a key produce partner for the upcoming 2022-2023 school year.
Through this partnership, Zespri Kiwifruit will provide product for Brighter Bites’ programming in NYC, Washington DC as well as south and central California, supply kiwi nutrition education, recipes and coupons through the upcoming school season and support national programming through a monetary donation. In addition, the two organizations will also host a kiwi art challenge for students to participate in for a chance to win prizes.
“Our partnership allows us to offer our families not only more delicious fruit options in their produce boxes but also a fun, interactive challenge to engage and encourage participation,” said Brighter Bites CEO Rich Dachman. “This creative activity aligns perfectly with our mission and we look forward to seeing all the one-of-a-kind artwork from students and their families.”
Furthermore, Zespri Kiwifruit will also be a highlighted donor for Brighter Bites’ 10th-year birthday celebration, which will honor the nonprofit organization in its efforts to provide fresh fruits and vegetables to communities throughout the country.
“Our purpose is to help people, communities and the environment around the world thrive through the goodness of kiwifruit and being able to help support underserved families with our Zespri™ SunGold™ kiwi and encourage healthier habits is a great demonstration of this,” said Jeanne Wilson, Zespri Kiwifruit’s head of marketing for the North America market. “We couldn’t be more honored to join the mission of the Brighter Bites organization and look forward to celebrating their anniversary and reflecting on the positive change they’ve helped drive over the last 10 years.”
Since 2012, Brighter Bites has grown to serve families and students in food deserts across nine major metropolitan areas and over 50 million pounds of fresh produce. Zespri Kiwifruit’s partnership will enable the organization to continue providing for underserved communities and expand its programming throughout the country.