OP Platinum organized a promotional initiative in leading Deco stores in Sicily on November 26th-27th, 2021. It was an enormous success and it was welcome by the chain as well, which collaborated to the "Coltiviamo Salute" project.
External view of the Store Deco Gourmet Experience in Catania
The initiative was thought up by sales manager Salvatore Astuto in 2019, when the company started the procedure to obtain the "Nickel Free" certification for its crops (which was obtained in 2020).
Salvatore and Giovanni Astuto, respectively sales manager and president of the PO.
"We are the only Italian company that can boast a whole range of Nickel Free products, or which at least includes the main segments of table tomatoes and eggplants. We are talking about cherry, plum, midi plum, green oblong, beefsteak, smooth round and colorful plum tomatoes as well as round, oblong and purple eggplants. There are ten different products in total, which reach many consumers with allergy problems. Now they too can enjoy these products that are the cornerstones of the Mediterranean diet. This way, we strengthen the concept of a healthy and tasty diet truly available to everyone."
"Although we won't be the only ones growing these products in Italy or Europe for long, we will anyway be among the first to have fully intercepted a health-oriented consumer trend. This new way to work has honestly given us a lot of visibility (also on an international level) and, at the same time, it has upgraded supply thanks to our external consultants who analyze the dynamics of the international fresh produce sector. Considering the lively demand, we will continue growing new Nickel Free species, also pushed by the many messages and emails we receive from consumers, who thank us for giving them the possibility of eating products which would otherwise be off-limits to them due to their allergies. It's a great pleasure for us, but it's also a huge responsibility that can be borne only with repeated checks, which are often costly, to guarantee the safety of the produce."
An assistant welcomed consumers to the space dedicated to Nickel Free products in order to supply precious information
"The Coltiviamo Salute project aims at bringing the promotional events to various regions in central and southern Italy in 40 stores in total. The event will also be repeated in Sicily in leading Deco stores on the island. Other initiatives are also planned for 2022.
For further information:
Salvatore Astuto
O.P. Platinum Soc. Coop. Agr.
C.da Piombo, s.n.
97100 Ragusa - Italy
+39 339 4191445
[email protected]
www.opplatinum.it
