The upcoming Northern Hemisphere JAZZ™ Apple season got off to the perfect start at this year’s National Fruit Show after the variety scooped first, second and third place on the podium in the ‘UK’s Tastiest Apple’ category, with the winning apples grown by Robert & Oliver Pascall of Clockhouse Farm.
Dedicated to showcasing the best of British fruit for over 80 years, the show took place on the 23 rd and 24th of October at the Kent Event Centre in Detling. Collecting second place in the prestigious apple competition was JAZZ™ grown by Chandler and Dunn, with Simon Bray picking up the third prize.
Clockhouse Farm is a 4th -generation family farm run by father and son duo Robert and Oliver Pascall. Originally a mixed farm growing hops, livestock and fruit which began in 1903, they are now farming approximately 330 hectares to the South of Coxheath in Kent. They first planted JAZZ™ in 2006 on south-facing slopes with deep cut fertile soil and have a precision irrigation system in place to deliver the right level of moisture and nutrients for the trees. This year was the first time the farm had put forward JAZZ™ Apples into the competition at the National Fruit Show.
According to jazzapple.com, winning the title means JAZZ™ Apple retained its crown after triumphing last year and has now collected the ‘UK’s Tastiest Apple’ title in five out of the last seven years.
Next up for JAZZ™ Apple will be a visit to the NEC in Birmingham for the winter edition of the BBC Good Food Show, where they will be sampling and selling to over 100,000 consumers over four days from November 28th to December 1st. The event forms part JAZZ™ Apple’s key marketing activities, which has also seen the brand recently collaborate with 14 food bloggers to create a free downloadable recipe book showcasing different and exciting ways to use JAZZ™ in cooking.
