The Great British Pea Week, running from 8th to 14th July 2019, is an annual celebration of peas!
It aims to increase awareness and understanding of the provenance and heritage of peas, giving British consumers a reason to celebrate the little green nutritional wonders during harvesting time.
Launched by the Yes Peas! campaign and the British pea-vining industry, the celebration is now in its third year and there are big plans for peas next year too!
The Yes Peas! campaign is run by the British Growers Association and funded by growers, freezers and machinery companies from the vining pea sector. The campaign aims to promote the versatility, provenance and nutritional benefits of frozen peas to engage with consumers and inspire them to use peas as an ingredient, as well as an accompaniment, to meals. The campaign is supported by hundreds of recipes developed by campaign ambassador and TV chef, Rachel Green, available at www.peas.org.
Source: greatbritishpeaweek.co.uk
