In a statement, British Canoeing announced that fruit brand Jaffa will be its principal partner for both the 2019 ICF Canoe Slalom World Cup and the 2020 ECA Canoe Slalom European Championships.
The deal will see Jaffa have a wide range of naming and branding rights, which will include its logo prominently featured on all competition bibs, as well as the uniform for both officials and volunteers at the international slalom events.
As part of the two-year agreement, Jaffa will also become the Official Fruit Partner for British Canoeing.
Commenting on the partnership, David Joy, British Canoeing Chief Executive, said: “As one of the UK’s most loved fruit brands, that share our ethos of a healthy lifestyle, we are looking forward to working with Jaffa in hosting the Slalom World Cup in June. We are looking forward to attracting families to have a value for money, fun day out and support the British team as they take on the world’s best paddlers.”
Sportindustry.biz also quoted Rachel Hancox, Commercial Product Lead at Jaffa, as saying: “We are intent on encouraging healthy diets and lifestyles amongst children and adults alike.”
