Rewe scores with highest credibility among German food retailers

They may be crooked, spotty and pale but the uglier they are, the more authentic they look. From now on, vegetables and fruits with blemishes will be on the shelves of all branches of the Rewe supermarket chain.

With the sale of imperfect carrots, curly lettuce and small apples, the Cologne-based food group wants to support farmers from the region who are still suffering from the consequences of the months-long drought. Its motto: We will take care of it.