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Other winners were courgettes and cauliflower

Avocado, date and strawberry sales up at Waitrose

Avocado, cauliflower and courgettes were popular in 2015 and goldenberries (dried physalises) and sprouting seed kits are set to trend in 2016, according to a report of Waitrose focussing on key food and drink trends (The Waitrose Food and Drink Report 2015).

Sales of avocado are 24% up year on year by value, and cauliflower also marked a good year, as it has been used as a substitute for rice and pizza bases. Courgettes were popular as it can be made into courgetti, a pasta alternative. The vegetable made it to a sales increase of 10%.

Grow-your-own fruit and veg are up more than 100 per cent. Top sellers include sweetcorn, cherry tomatoes and cucumber plants. For British strawberries, sales were up 11 per cent, mainly thanks to Wimbledon. The Medjool dates noted a 16% sales increase.

Trends in general for food

Out :
  • White granulated sugar: Families consider sugar to be the "new fat"
  • Traditional 75cl wine bottles: Sales of individual-sized wine bottles were up by over 25%. Meanwhile, larger-than-average bottles were also favoured by people looking to give wine as a gift
  • Soya milk: Supplanted by other dairy alternatives, as part of various healthy eating drives
In :
  • Date nectar and maple syrup: These are naturally sweet foods, which one needs less of because they have added flavour
  • Pre-chopped frozen fruit: Boosted by the juicing trend, as more Britons buy personal blenders
  • Cacao bars: Sales have soared by 37%
  • Medjool dates: A sales increase of 16%
  • Courgettes: The vegetable can be made into courgetti, a pasta alternative favoured by people on various diet regimes
  • Almond milk, bone broth and coconut products: Their rising popularity is also down to the recommendations of health gurus

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