SUNSET® debuting new tomato at PMA

SUNSET® will be debuting the latest in big flavor, at this year’s PMA Fresh Summit, Tomato of Yore™.

"Tomato of Yore™ is going to turn the industry upside down," shared CEO and Tomato Guru, Paul Mastronardi. "It's the first beefsteak tomato that doesn’t compromise flavor; It’s truly incredible."

"The new king of flavor is distinguished by its ridged, bright red exterior, full of juicy, bold flavor. The perfect size for burgers, sandwiches and salads, this is one tomato you’ll be piling on your dish."

What’s in a name?
Tomato of Yore™ gets its namesake from days of past, when larger tomatoes were bright red, ripe, and bursting with flavor. "When people try this tomato, they’re always astonished at how the taste is reminiscent of summer days long ago, eating sweet and juicy tomatoes right from the garden," shared Mastronardi. "Yore, meaning ‘times past’, will take you back with its legendary flavor that’s both sweet and nostalgic."

Dethroning the beefsteak
To demonstrate the difference between a regular beefsteak and Tomato of Yore™, as well as its versatility in the kitchen, SUNSET’s flavor ambassador and Food Network chef Roger Mooking will be on hand at Booth 4847. “Roger will be doing several live cooking demos throughout the weekend, as well as sharing great chef tips for the kitchen,” shared Nancy Pickersgill, Events Manager.

Tasting is believing, so PMA Fresh Summit attendees are invited to SUNSET® booth
4847 to try Tomato of Yore™, as well as other brand new SUNSET® products.

"Ordinary beefsteaks, bow down to the new King of Flavor, Tomato of Yore™."

To learn more, visit

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