Pear Bureau Northwest awarded grant
The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage, and ripening with outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high quality fruit.
Kevin Moffitt, Pear Bureau Northwest President and CEO said, “This grant will help increase pear usage and awareness among consumers throughout the US. Studies show that nearly 40% of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.“
Under the 2014 Farm Bill, Oregon Department of Agriculture (ODA ) and Washington State Department of Agriculture (WSDA) receive annual funding from USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.
Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture, and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.
For more information:
Pear Bureau Northwest
Tel: +1 503.652.9720
Fax: +1 503.652.9721
*Foodservice and Influencers, national telephone survey of 1000 primary shoppers conducted by Produce Marketing Association, May 2006.