CAC announces retail contest winners

At the Produce Marketing Association (PMA) Fresh Summit held at the Anaheim Convention Center from October 17 through 19, the California Avocado Commission (CAC) announced the retailer winners from its 2014 5-Star Performance Program. CAC also hosted supermarket registered dietitians (SRDs) as part of the Produce for Better Health Foundation (PBH) program, held a brunch for retailers and highlighted the significance of the California avocado label.



Participants in CAC’s 5-Star Performance program earned points toward prizes by conducting or participating in various marketing activities that supported California avocados. The contest grand prize was awarded to Save Mart and accepted by Jim Corby, Sr. Director of Customer Solutions – Produce. Other top winners included Sprouts Farmers Market, Stater Bros., Northwest Grocers, Albertsons Southern California and Nugget Markets. In total 23 retailers earned prizes in the contest.

“I’d like to congratulate all of the winners and participants of the California Avocado Commission’s 5-Star Performance Program and thank them for contributing to a successful 2014 season,” said Jan DeLyser, CAC vice president of marketing. “Many of the prize-winning retailers visited CAC’s PMA Fresh Summit booth and had a good time selecting their rewards on the spot.”

Another highlight of the California Avocado Commission Fresh Summit program was their platinum sponsorship of the PBH SRD tour on Saturday, October 18. More than 20 SRDs visited CAC’s booth to learn about California avocados, the California avocado label and avocado nutrition. Registered Dietitian (RD) Katie Ferraro showed the SRDs how they could conduct demos of an easy, nutritious snack recipe, California Avocado Cucumber Cups. After their expo visits the SRDs traveled with CAC and PBH staff to Rancho Mission Viejo for an avocado grove tour and dinner featuring the sponsors’ fresh produce.



On Sunday CAC hosted a brunch for retailers in its Fresh Summit booth. Showcasing how California avocados are perfect for breakfast and snacking, the Commission served California Avocado Blueberry Muffins and guest Chef/RD Michelle Dudash’s California.

Avocado Breakfast Casserole with Spinach and Sweet Potatoes. Avocado ale served with the brunch dishes was a well-received addition.

On both Expo days Dudash shared nutrition tips and samples of California avocado dishes she developed. CAC’s exhibit focused on the story behind the new California avocado label and the care and craftsmanship that goes into cultivating California avocados.

“The turnout for this year’s PMA’s Fresh Summit was outstanding and we really enjoy having the opportunity to showcase our product and programs in California,” said DeLyser. “We’re very pleased with the opportunities CAC had to meet with retailer executives, supermarket dietitians, the media, growers and peers in the produce industry.”



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