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Italy: Bolzano transformed into apple showcase for Interpoma 2012

Every two years, for three days, Bolzano is transformed into an enormous showcase of the world’s apple economy. Many representatives of the Ministry of Agriculture and of European associations of producers have announced their participation at Interpoma, the International trade show dedicated to the production, storage and marketing of apples.

On Thursday 15 November, in the afternoon, speakers invited by Assomela and the Consorzio Mela Alto Adige will explain the changes that will take place in the European Union’s agricultural policy and they will illustrate the opportunities that will be available in the fruit sector starting from 2014.

Georg Kössler, Chairman of the Consorzio Mela Alto Adige, is pleased to confirm that: "Over the years the trade show Interpoma has become a much awaited appointment and meeting point for trade operators."

Maurizio Gardini, chairman of the Alleanza delle Cooperative Agroalimentari, states:
"We have always considered Interpoma a high profile event, with a programme of extremely interesting conferences and a high number of qualified participants from this sector. For this reason, together with Assomela which is the expression of the Italian cooperative system, we have chosen Interpoma as venue for a European event, the convention entitled "The European vegetable and fruit sector on the threshold of reform - the opportunities for European producers and cooperatives" which will take place on 15 November in the afternoon."

Ennio Magnani, Director of Assomela, adds: "We have expressly chosen Interpoma for this convention because it is the world’s most important trade fair in this sector and it attracts participants and visitors from all continents. It is the ideal place to exchange information and opinions. Alto Adige and Trentino are considered two of the most important apple growing areas in Europe and Interpoma offers visitors and participants an excellent opportunity to learn about the particular characteristics of this territory."

Many other representatives of important organisations and institutes will also be present at Interpoma, including the directors of the European fruit research institutes EUFRIN, which will celebrate the 20th anniversary of the association at the exhibition.

The last edition of Interpoma attracted 14000 trade visitors from 60 countries. This year there are accredited visitors from countries all over the world, including Poland, Iran, Morocco, Pakistan, Spain, America, New Zealand, Austria, Germany, Switzerland, France, Brazil, Turkey, Moldova and Holland.

For more information:
Francesco Reggiani or Giorgia Marchetti
Tel: +39-059-7863894

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