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Netherlands: Van der Lugt introduces Snacker Fun Foods

Consumers can now enjoy a healthy snack with Snacker Funfoods from Van der Lugt nursery. These are sustainably grown plants with mini-vegetables: tomatoes, cucumbers, lettuces and peppers. Consumers can grow, harvest and - above all - eat the Snacker at home. Straight off the plant or in a tasty salad. As a snack or as a complete healthy meal. Nothing healthier than that!

Snacker Funfoods is being positioned as a delicious, self-grown, fresh ingredient for all sorts of dishes, as a fun and educational way of introducing children to vegetables through play, but above all as a healthy snack! The concept draws on the increasing desire to eat sustainably grown, fresh, healthy vegetables, and the rapidly growing number of people with weight issues. Van der Lugt is responding to this by telling consumers that from now on snacking can also be very healthy, tasty and educational!

The Snacker Funfoods range can be placed straight into the store, which increases the chances of cross-selling and up-selling. Consumers can put together a complete, healthy, self-grown meal in one go. This one-stop-shop effect combined with the fresh contemporary look of the various marketing devices such as labels, the informative theme website, the range leaflet and the extensive PR campaign which further emphasises the idea of ‘fun’ make Snacker an appealing, contemporary and consumer-friendly product.

The plants are available through week 24 and are supplied in various pot sizes and heights.

The Snacker range is not only available on an individual product basis, but also as a well-filled, healthy mixed cart. With the complete range of Snacker Tomato, Lettuce, Cucumber and Pepper you can create your own kitchen garden on wheels. By displaying the complete Snacker range in store the consumer can see at a glace all the ingredients for a delicious fresh meal or healthy snack which they can grow in their own kitchen.

For more information:
Ruud van den Akker or Johan de Hoog
Van der Lugt
Tel: +31 (0)10 503 30 30

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