“The new slogan is meant to boost the Rewe name as a familiar one to consumers,” says chief of marketing Marcus Haus. Rewe is relatively young – six years – but has already gained foothold in the German retail industry. “We have come a long way,” says Haus, “but from now on we want to place customer benefits on the foreground of all our communication.”
Germany: Rewe renews its slogan
“The new slogan is meant to boost the Rewe name as a familiar one to consumers,” says chief of marketing Marcus Haus. Rewe is relatively young – six years – but has already gained foothold in the German retail industry. “We have come a long way,” says Haus, “but from now on we want to place customer benefits on the foreground of all our communication.”