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Green Giant™ Fresh announces employee promotions

Green Giant Fresh has announced promotions in two marketing roles at their Salinas headquarters office.

Former Senior Marketing Manager, Lori Bigras, has been promoted to Director of Marketing & Communications. In her role, Ms. Bigras is responsible for internal and external communications, brand messaging, media buying, website(s) development and upkeep and digital media. Additionally, she manages key roles within the department including packaging, events and tradeshows and consumer relations.

“Lori has been an invaluable member of our Marketing team for the past two years as Senior Marketing Manager and her commitment to process improvement and her amazing attention to detail have been an integral part of refining our communications strategy and supporting our growing marketing efforts,” said VP Marketing Jennifer Fancher.

Additionally, Tricia Walker has been promoted to Event Planner, effectively taking over the reins for the 20+ events the company participates in and/or exhibits at each year. “Juggling and managing the countless details to ensure Green Giant Fresh, Growers Express and Farm Day Organic are present and represented at multiple shows and events nationwide is a feat of organization in and of itself," said Lori Bigras, director of marketing & communications, continuing “which Tricia does with great finesse and effectiveness.”

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