Hortifrut is launching Berry Christmas, a festive and seasonal blueberry format featuring 100 percent plastic-free packaging. It will be available simultaneously across Europe and Latin America —with a focus on Chile, Colombia, and Brazil— through selected retailers. This new proposal offers a healthy alternative to the season's traditionally more sugary products and seeks to expand the category by connecting with new audiences.
In Europe, Berry Christmas joins a pipeline of seasonal innovations that the company has introduced across multiple markets, strengthening the in-store experience and responding to consistent demand signals for seasonal, convenient, and responsible formats.
In Latin America, the launch is part of the company's market-development strategy, with the aim of boosting domestic markets with local products. The proposal seeks to energize the category with consumer-relevant options in Chile, Colombia, and Brazil, where it will be marketed under the Berry Good brand.
© Hortifrut
"This launch reflects our close relationship with customers and consumers, and our ability to anticipate what they are looking for during this season: freshness, convenience, and sustainable packaging. Our goal is to bring these innovations to all our markets, because we know many consumers already view blueberries as a 'healthy sweet' alternative," said Stephanie Giorgi, global marketing director at Hortifrut. "In Latin America, we will market it under a single brand, Berry Good, to strengthen recognition and build a clearer emotional connection with the brand."
"In Latin America we continue to develop the category with proposals that drive traffic, rotation, and value at the point of sale," said Jorge Lima, general manager of Hortifrut LATAM. "Berry Christmas is a format that connects with our consumers through the emotion of the holiday season, the flavor and health benefits of berries, and reinforces our commitment to the environment."
As a globally certified B Corp, the company integrates social and environmental considerations into its business model; the 100 percent plastic-free Berry Christmas packaging is an example of this commitment.
Berry Christmas will be available starting in December at Eurospin (Italy), Spar (Austria), and Bananar (Iceland), as well as at Spid and Jumbo (Cencosud, Chile), Carulla (Grupo Éxito, Colombia), Jumbo (Cencosud, Colombia), Pão de Açúcar (Brazil), and Santa Luzia (Brazil).
For more information:
Mon Sanroma
Hortifrut
[email protected]
https://www.hortifrut.com/
