Retail promotions across the United States focused on autumn produce, featuring pumpkins, gourds, apples, pears, avocados, limes, apple cider, and prepared fruit and vegetable trays. Early signs of the Thanksgiving and winter holiday seasons were also visible, with cranberries, pomegranates, winter squash, and Brussels sprouts appearing more frequently in advertisements. Seasonal sections are also shifting toward baking ingredients and holiday décor.
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Total advertising numbers for the week reached 301,523, a 1% increase from 298,197 in the previous week and 7% higher than the 280,786 recorded during the same week in 2024. Of this total, fruit accounted for 162,684 ads (54%), onions and potatoes 27,572 (9%), vegetables 104,533 (35%), herbs 718, ornamentals 3,580, hemp 1,703, and honey 1,451. Organic produce represented 49,205 ads, or 16% of the total.
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Among featured fruit items, notable price increases were reported for limes (up 19% per piece), Honeycrisp apples (up 18% per pound), blueberries (up 14% per pint), and pomegranates (up 10% each). Price declines were observed for Bosc pears (down 27% per pound), Bartlett pears (down 21% per pound), and white seedless grapes (down 10% per pound).
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No major price changes were recorded for potatoes and onions. Vegetable prices were mostly steady, with acorn and butternut squash both showing increases of around 11%.
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For more information:
USDA
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www.mymarketnews.ams.usda.gov
