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Addressing generational buying habits

Keynote speakers New York Produce Show announced

The father-and-son team of David and Jonah Stillman will be the keynote speakers at the 2025 New York Produce Show and Conference in Manhattan.

Co-authors of their latest book, GenZ @ Work, the Stillmans will share their insights on cross-generational research and Gen Z trends during the Opening Breakfast on Dec. 3 at the Jacob Javits Center. An emphasis on upcoming generations is a critical theme to be addressed throughout the conference – with educational sessions planned on topics that hit home with younger audiences, including retail marketing, organics, food waste and new leadership development.

© New York Produce ShowDavid and Jonah Stillman

"Gen Z isn't just the next generation of shoppers in the produce aisle. They are also the next generation of talent stocking the shelves and shaping the customer experience," says David Stillman, who is also the author of When Generations Collide and frequent contributor to Time, the New York Times, and USA Today.

The morning gathering is one of several co-located events and demonstrations happening during the show. One of those is the "Connect with Fresh" Consumer Media and Influencer Luncheon, where Next Gen will be a central focus and where the Stillmans will make an appearance.

More than 3,000 attendees – including key produce buyers, retailers, foodservice operators, and wholesalers – are expected to "Celebrate Fresh" during this year's event. They will be taking in four educational sessions on the Industry Insights Stage, sampling chef-created food in two locations – including a new "Guac in the Park" experience – and visiting 300-plus booths while networking with other produce leaders.

The New York Produce Show is presented by the Eastern Produce Council and Produce Business magazine.

In addition to this lineup of educational events at the trade show, the NYPS hosts its Global Trade Symposium and the Cornell University-led Foundational Excellence program on Dec. 2, along with its Rising Star Reception and the Opening Cocktail Reception. On Dec. 4, there are three industry tours plus an off-site Foodservice Forum. Numerous awards are presented throughout the show, including the Joe Nucci Award for most innovative produce item as well as plaques for all 40-under-Forty recipients.

For more information:
New York Produce Show
Tel: +1 (212) 426-2218
[email protected]
https://www.nyproduceshow.com/

Publication date:

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