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Fruity overdose: The bold new trend transforming perfumery

Fruits are taking center stage in modern perfumery, marking a shift from subtle top notes to powerful, expressive cores. According to Sandra Preschez of Parfex, this "fruity overdose" trend reflects a desire for immediacy and sensory joy, with ingredients like mango, banana, passion fruit, and lychee now forming the heart of many fragrances. Perfumes such as Oud Majacujá by Maison Crivelli and Black Mango by BORNTOSTANDOUT showcase this daring style, especially popular in the Middle East, where rich, opulent scents thrive. Parfex captures the trend with Exotic Pulse, blending sun-drenched fruits with ylang-ylang, leather, and warm woods.

Frontpage photo: © getimg.ai

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