Seongju County in North Gyeongsang Province, which accounts for around 80% of South Korea's melon production, has reported melon sales of 605.2 billion won (US$433 million) this year. This follows sales of 601.4 billion won (US$430 million) in 2023 and 620 billion won (US$444 million) in 2024. According to an administrative survey, production reached 180,000 tons, with 1,821 households earning over 100 million won (US$71,600).
Climate challenges and production impact
This year, farmers faced alternating cold waves and winter monsoons in February, reducing shipments to 60% of average levels. Spring monsoons continued into March, lowering harvest volumes in April. While shipments increased in May, frequent rainfall reduced demand and caused prices to fall.
To mitigate the effects of climate variability, Seongju County invested 15.8 billion won (US$11.3 million) in modernizing farm infrastructure. This included greenhouse renovations, irrigation support, and distribution of long-term films to improve sunlight transmission in vinyl houses.
Labor and support measures
A total of 1,846 foreign seasonal workers from countries including the Philippines and Laos were employed in melon farms this year. Seongju officials noted that the larger workforce compared with 2024 helped alleviate labor shortages and maintain crop quality.
The "Agricultural and Fishery Products Discount Coupon Support Project," introduced by the Ministry of Agriculture, Food and Rural Affairs, also played a role in boosting consumption. The project provided a 20% discount, up to 10,000 won (US$7.16) per person per week, for selected domestic agricultural products, including melons. A Seongju County official stated, "Demand surged as consumers could purchase high-quality melons at lower prices."
Expansion and future plans
Seongju County is focusing on strengthening the sector through young farmer programs and smart farming. The county has supported 525 young farmers this year with startup funding, technical training, and business consulting.
Smart farms promoted since 2024 are expected to accelerate production. These units use environmental sensors for temperature, humidity, and carbon dioxide, combined with automatic control and remote monitoring systems.
Seongju County Mayor Lee Byung-hwan said, "We will do our best to make Seongju melons the number one melons in the world, without complacency, alongside our farmers."
Source: The Chosun Daily
