The third and final day of Fruit Attraction 2025 concluded on a positive note, with exhibitors highlighting the event's importance as a key meeting point for making connections, strengthening business relationships, and exploring new markets.
Producers from various countries agreed that the fair enabled them to showcase the quality of their fruit and open up new business opportunities. Representatives from Panama's pineapple sector emphasized that the fair helps improve their products' position in the international market, while coconut exporters highlighted growing interest in Europe and the United Kingdom for younger varieties with unique characteristics.
© Diana Sajami | FreshPlaza.com
Actors from the papaya sector noted that the fair has been key to strengthening a variety that has generated interest in multiple destinations. Meanwhile, representatives from the ginger and other tropical products sectors appreciated the opportunity to reach customers in less traditional markets.
The banana associations of Colombia and Ecuador used the fair to showcase both the quality of their produce and the challenges they face with costs, certifications, and international pricing. Fair trade representatives emphasized that, despite progress in sustainability, the ongoing challenge remains to secure prices that cover producers' expenses.
© Diana Sajami | FreshPlaza.com
Overall, the participation of companies and associations showed that Fruit Attraction continues to solidify its role as a key platform for the fruit and vegetable industry, offering exporters a space for dialogue with current clients, exploring new trade opportunities, and enhancing the visibility of their products in an increasingly competitive market.