Continental Fresh will arrive at the International Fresh Produce Association's Global Produce & Floral Show with a clear and refreshing mission: to make a difference by bringing water and sanitation systems to rural Latin America. True to the company's "produce with purpose" concept, the Continental Fresh team will be at the event to listen, learn and share why clean water matters, from Oct. 16–18 in Anaheim.
The company is looking to connect with partners who share its belief that produce can be a force for good. "Some companies ship produce–we ship purpose," said Albert Perez, CEO of Continental Fresh. "It's meaningful to know you're part of something that tastes good and does good."
Water For All is the company's mango program that turns everyday purchases into empowerment and opportunity across Latin America. With a portion of the proceeds from each box of Water For All mangos, the company helps fund clean water and sanitation projects through its partner organization, BLUE Missions. Additional fundraising efforts, like the company's annual trek to the peak of Pico Duarte in the Dominican Republic, help to amplify the impact.
© Continental Fresh
"Clean water represents hope, opportunity and a bright future," Perez said. "It can change a child's day, a family's path and a community's story. Every mango makes it possible."
By partnering with the company, retail, wholesale and foodservice partners engage values-minded shoppers with its bright, consumer-friendly labeling and straightforward storytelling. The Water For All Program is easy to execute in store. With nearly 50,000 individuals connected with clean water, sanitation or filtration, the mission is making a difference in Latin American communities.
The company is scheduling meetings throughout the show to discuss the Water For All mission. Contact [email protected] to reserve a time.
For more information:
Continental Fresh
https://www.continentalfresh.com/
