The International Fresh Produce Association (IFPA) hosted its annual Foodservice Conference, bringing together key players in the fresh foodservice supply chain in Monterey. This year's conference featured one of the most diverse collections of buyers, record-breaking attendance, a sold-out expo, and a growing number of field tour programs for chefs and K-12 operators.
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"With over 1000 buyers, new operators, colleges and universities, and more than 2200 attendees, the foodservice community showed up for the Foodservice Conference," said IFPA CEO Cathy Burns. "Foodservice drives trends and habits, and we were humbled to host the industry that has consumers' health in its hands. From those serving our youngest and up-and-coming consumers in K-12 and colleges and universities, and those who are serving produce to those in hospitals, cruises, restaurants, and more - nutritious food has the power to unite us all."
In addition to Burns' opening statement, the keynote was delivered by David Henkes, senior principal and head of strategic partnerships at Technomic. Henkes highlighted the latest in consumer trend research and uncovered the truth about many of the perceptions driving consumer behavior that are inspiring menu strategies nationwide.
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There were also programs designed for specific segments. The 2025 Foodservice Award-winning Chefs and their teams attended a day of field tours, K-12 Foodservice Forum attendees also attended a day of tours, and Wednesday also saw a sold-out buyer sourcing meeting event providing connections and a networking lunch.
The K-12 School Forum was the largest in the program's history, with over 100 participants attending the Conference and the additional opportunities for ideation, collaboration, and networking between school menu planners and produce leaders. College and University Professionals also showed up in record numbers.
"Increasing consumption of fruits and vegetables is foundational to improving global health outcomes," said Foundation of Fresh Produce president, Lauren M. Scott. "It's also one of the most complex challenges that requires a unified effort at every point of contact we have with consumers."
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Professionals from all segments also attended the Foodservice Conference's Expo taking place on Friday afternoon. This year's Expo floor was sold out with exhibitors meeting with over 1000 buyers from all foodservice segments at the show. The exhibitors showcased new products and solutions at the Fresh Ideas Showcase, and also showed off some of their most delicious produce-centered recipes. Each year, IFPA recognizes four winners from the Expo. This year's winners include:
- Best in Show: J. Marchini Farms – Joe's Premium
- Runner Up: Melissa's
- Best Product Promo: Coosemans LA Shipping / Essential Mixology
- Chef's Choice: Rijk Zwaan – compressed yellow watermelon
In 2026, IFPA will be back in Monterey for the annual Foodservice Conference.
For more information:
Ashley Sempowski
International Fresh Produce Association
Tel: +1 (202) 303-3406
[email protected]
https://www.freshproduce.com/
