The Densuke watermelon, a unique variety from Japan, is notable for its remarkable price, having reached $4,000 at auction in 2008. Grown exclusively on Hokkaido island, particularly in Tohma, these watermelons are cultivated in volcanic soils that contribute to their distinct characteristics. Their limited availability and unique growing conditions make these fruits akin to luxury items.
First introduced in 1981 as Hokkaido farmers expanded beyond rice cultivation, the Densuke watermelon has since garnered attention. By 1989, the name was trademarked, ensuring that only watermelons meeting specific criteria in the designated region could use this brand. Known for their glossy, jet-black skin and nearly seedless interior, these melons are described as exceptionally sweet and crunchy, surpassing ordinary watermelon varieties in sugar content.
The cultivation process involves meticulous care, including hand-turning each fruit on the vine to avoid blemishes, followed by polishing to enhance their distinctive appearance. After harvesting, quality assessments are performed, and only those meeting the standards receive certification and are packaged in special gift boxes.
In the face of the COVID-19 pandemic, the Densuke auction prices declined, with $1,350 as the top bid in 2020. However, by 2021, the auction market began to recover, evidenced by a sale closing at $3,700 in Sapporo. For buyers seeking alternatives to auction prices, direct purchases from Tohma village during June to August offer a somewhat reduced price range of $180–$280, still placing them in the luxury category.
These watermelons hold cultural significance beyond their culinary appeal. In Japan, fruits are regarded as luxury gifts, often given during holidays or special occasions such as weddings. The rarity and cost of the Densuke melon enhance the prestige of gifting it. Additionally, they are noted for their nutritional benefits, containing higher levels of iron, zinc, copper, and potassium, which support energy and hydration while potentially aiding in preventing skin conditions.
Source: Times Now
