Mr Apple, an apple provider based in New Zealand, has initiated a strategic campaign in Thailand, aimed at enhancing its brand presence. Known for their expertise in integrating advanced technology with traditional orchard knowledge, Mr Apple has maintained Thailand as a core market due to its high demand for fresh, high-quality fruit. The market ranks in Mr Apple's top eight globally, reflecting the nation's preference for premium imports.
The campaign rollout in Thailand, marking a new chapter for Mr Apple, seeks to align the brand closely with Thai consumer values through a localized branding effort. This will involve digital engagement and in-store experiences to narrate the story behind their apples. Jo Turner, Senior Marketing Manager, noted Thailand's longstanding support and publicized the intention to unveil more of the brand's philosophy and commitment.
Partnerships with local distributors and retailers, such as VSM, City Fresh, Big C, Makro, and Lotus's, have fortified Mr Apple's market integration. Collaborating with partners Terroir & Spice and Diva Studio, the brand plans to deploy a multifaceted campaign strategy, including sampling sessions, social media engagement in Thai, and participation in New Zealand Trade & Enterprise's campaign.
The funding focus encompasses showcasing Mr Apple's "5-star promise" grounded on key pillars: Cultivation in Hawke's Bay, New Zealand, cutting-edge practices, respect for nature, and stringent safety measures. The campaign will also highlight apple varieties available to Thai consumers, offering access to Granny Smith, Royal Gala, Posy, and Dazzle varieties and reinforcing the brand's resonance with local families.
Source: newswit
