Last month, E.Leclerc launched a new tool: Carbon'Info. This indicator is designed to inform consumers about the carbon footprint of products. Inspired directly by Nutriscore, this initiative has been deployed on 6,000 private label products, but could be extended to other goods.
The Carbon Impact label on the Leclerc Drive website for Jafaden pineapple juice
"As of today, the carbon impact of more than 6,000 private label food products (Marque Repère, Eco+, Bio Village, Nos Régions ont du Talent...) will be displayed on the E.Leclerc and Leclerc Drive website," according to Michel Edouard Leclerc's Blog.
"Carbon'Info will provide an evolving estimate of greenhouse gas emissions during the 6 stages of a product's life cycle: production of the raw material, processing, packaging, transport to the distributor's warehouses, distribution in the store, and use of the product by the consumer."
"With this new indicator, E.Leclerc is responding to growing consumer demand (two out of three French people, according to a recent survey carried out by the E.Leclerc Observatory of New Consumption)." It is also in line with the company's objective of reducing its greenhouse gas emissions by 50% by 2035.
"Carbon'Info is the indicator developed by E.Leclerc to assess the carbon impact of private label products. Carbon'info is not an environmental display or an eco-score," explains the E.Leclerc website. "It is not a multi-criteria environmental indicator enabling consumers or the general public to find out the overall environmental footprint of a product. Its purpose is to raise consumer awareness of the climatic impact of the products they consume."