Sales of Malaysian durians in China are increasing, enhancing prospects for growers in Malaysia. The demand is attributed to a preference for fresh, naturally ripened durians, following Chinese President Xi Jinping's recent visit to Malaysia, as reported by the South China Morning Post.
Guo Min, deputy marketing director at Joy Wing Mau, noted that "fresh durians, which are transported to China by air within 48 hours of pickup, are well-received by affluent Chinese consumers." Malaysian suppliers have increased exports by 30 percent, boosting confidence in sales.
Vivian Wang from Dole Asia Holdings also highlighted fresh durians as a rapidly growing imported fruit in China, stating, "It creates big opportunities for growers in Malaysia." Although Thailand dominates China's durian market, Malaysian durians are experiencing tenfold growth compared to last year, driven by consistent supply and improved logistics.
Malaysian durians ripen naturally on the tree, differentiating them from Thai and Vietnamese varieties, which appeals to Chinese consumers. From August to December 2024, Malaysian durian exports to China reached RM24.8 million (US$5.6 million), according to Malaysia's Ministry of Agriculture and Food Security.
Last year, Thailand held 57 percent of China's US$6.99 billion durian market, with Vietnam at 38 percent. Malaysia and the Philippines combined for US$38.2 million in sales. Jiang Jianli of Goodfarmer Fresh Fruit Trading stated, "We do see a stable growth in China's food and fruit market. High-quality imported fruits that are good for people's health are still in high demand."
The China International Import Expo reflects this trend, with purchase agreements reaching US$80 billion in 2024. Malaysia's durian industry is positioned to capitalize on the Chinese market, symbolizing strengthened trade between the two countries.
Source: Malaymail
