In Nakhon Ratchasima, durian vendors have adapted their sales techniques in response to an economic downturn and a rise in fruit prices. At a local market in Mueang Nakhon Ratchasima, sellers have transitioned from selling whole durians to offering the fruit by the pound. This shift aims to accommodate the reduced purchasing power of customers, which has seen a decline in sales by over 50%. Durian parts are now available for 50 to 75 baht per pound, enabling buyers with limited budgets to make purchases.
Customers have responded positively to this new selling approach. Duannapa, a 27-year-old patron, shared her appreciation for the affordability of buying durian parts, given her current financial constraints. Similarly, Puna, a 29-year-old vendor, noted the necessity of selling durian in parts to cater to consumers' diminished buying power and preferences for smaller quantities. This strategy also addresses the challenges posed by a sluggish economy and the increasing competition among durian sellers, aiming to sustain customer interest and sales amidst these conditions.
[ 10 baht = €0,25 ]
Source: aseannow.com