A Thai KOL, Mina, admires Chinese durian sellers who open the spiky fruit barehanded, calling it "new kung fu." Married to a Chinese man and living in Beijing, Mina shares cultural quirks on YouTube. She enjoys watching Chinese live-streams where sellers enthusiastically promote durians, creating a friendly atmosphere. Mina is impressed by their skill in estimating weight and splitting the fruit barehanded. China, the world's largest durian consumer, imported 1.4 million tonnes last year. This trend has also influenced Southeast Asia, with Thailand achieving significant sales through live-streaming collaborations with Chinese influencers.
