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Shoppers and retailers embrace the chance to help farmworkers

Thx! embraces the philosophy that most retailers and consumers want to do good, and according to recent research, shoppers favor retailers that are "doing good" the most — especially when it's at little or no cost to them.

With major retailers including SEG/Winn-Dixie, Sam's Club, Walmart, and others now offering Thx! products, shoppers can buy items like Kiwi Kings from FruVeg, SunFed bell peppers, Classic Harvest citrus, and more. These all offer shoppers the chance to fulfill a life-changing dream for the farmworkers showcased on the products. By scanning the QR codes on the Thx! Labels and shoppers can see farmworkers share their dreams through short videos.

THX! Martin Casanova with farmworker and upcoming dreamer.

Now, with more retailers offering these co-branded products, there are tens of thousands of authentic connections being created between shoppers and featured farmworkers. With more than 40,000 scans to date in under two months at Sam's, Thx! co-branded labels are adding extra value to produce products and creating a positive halo effect for the retailers who carry them.

The Thx! brand's purpose is to help farmworkers achieve specific dreams while enhancing their dignity as individuals, offering respect for a job often unrecognized and overlooked. The results are unmistakable for produce companies, retailers, and shoppers: increasing the company's workplace and company morale, creating positive associations with shoppers who are searching for retailers that align with their values, and helping farmworkers achieve dreams previously out of reach. Plus, shoppers also feel an authentic connection to farmworkers, exercising a chance to give back.

A closer look at a Thx! label.

The growth in niche markets that cater to sustainability and social impact goals is on the rise, and research proves that shoppers are becoming more sensitive to retailers tackling issues addressing social inequalities. Offering the Thx! label on produce items integrates a turn-key social responsibility initiative into many retailers' diversity, equity, and inclusion (DEI) objectives and amplifies their brand awareness.

Thx! makes it a turn-key process for produce partners by helping create, manage, support, and fulfill everything that goes into selecting the farmworkers and facilitating their dreams. This effort provides easy participation at a minimal cost and offers transparency via a third-party shopper audit to monitor where the money flows.

"We are thrilled to join forces with such great brands and pave the way towards better lives for their farmworkers," said Martin Casanova, chief dream maker and co-founder at Thx!

"Our program helps fresh produce brands demonstrate their commitment to farmworkers by putting a human face and honest stories to corporate sustainability programs," added co-founder and chief imagination officer Raul Fernandez.

For more information:
Martin Casanova
Tel: +1 (754) 200-5755
[email protected]

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