CMI Orchards is primed to supercharge summer sales this 4th of July. Rochelle Bohm, vice president of marketing, says patriotic holidays like the 4th of July offer retailers opportunities to honor veterans and support military families.
"Our American Dream® program offers an in-store merchandising opportunity, allowing retailers to give back to military charities. A portion of proceeds from every box sold can be donated to a military charity of the retailer's choice, or to a cause we already support," Bohm says.
Patriotic holidays like the 4th of July offer retailers opportunities to honor veterans and support military families.
This makes the program customizable. "Our patriotic packaging enhances shelf appeal and resonates with consumers looking to express their love of America during this holiday."
"This 4th of July, we're spotlighting two high-flavor apples: JUICI® and Ambrosia Gold®," says Loren Foss, vice president of business strategy. "These premium varieties, known for their quality and taste, are perfect for driving 4th of July sales and maximizing charitable contributions."
For the holiday, CMI will feature JUICI and Ambrosia Gold apples.
JUICI apples offer a balanced sweet and tangy bite with crispness from their Honeycrisp lineage. "JUICI sales increased by 25 percent over the last 52 weeks, according to Nielsen IQ through 5/18/24. Retailers can leverage this success and tap into the popularity and strong performance of JUICI throughout the summer," says Foss.
With their sweet, honey flavor, crisp bite, and slow-to-brown flesh, Bohm says CMI's Ambrosia Gold set a standard for Ambrosia apples. "Introduced to the USA almost two decades ago, they continue to be a top choice for sweet, crisp apple lovers," she Bohm. "Recently, we teamed up with Category Partners to conduct focus group surveys in blind taste tests, comparing branded and legacy varieties. Participants consistently ranked Ambrosia Gold higher than its legacy counterpart, Gala, across all key metrics—including flavor, texture, and appearance." Of those participants, 85 percent positioned Ambrosia Gold in their top three apples of eight sampled, 75 percent preferred it to Gala entirely, and 35 percent claimed it was the favorite variety they tasted.
Left to right: Rochelle Bohm, Loren Foss
Cherries are also available in the American Dream program including Red and Rainier varieties. "Cherries are a summer sensation. Their limited season creates a sense of urgency that drives impulse buys," says Foss. "We always suggest planning 4th of July promotions early to secure volume and POS." He adds that savvy retailers know the importance of capturing impulse cherry sales by providing multiple in-store destinations in the produce department and at check-out for customers to get them while supplies last.
Retailers can also access CMI's promotional materials and information about the American Dream program here.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com