The Brazilian chain Atacadão is arriving in France. The first cash-and-carry discount store, a Carrefour franchise, is due to open mid-June in Aulnay-sous-Bois. The warehouse store, with a surface area of 10,000 square miles, will be run by Carrefour's partner LabelVie under a management lease.
Fruit and vegetable department in an Atacadão store in Brazil / © Atacadão.
Products at rock-bottom prices
The new store is due to open under the "cash-and-carry" concept, a hybrid between wholesale and discount supermarkets. Products will be sold to both consumers and professionals at knock-down prices, between 10 and 15% less than in other supermarkets. Up to 15,000 references, mainly food items, are expected to be marketed. Carrefour is aiming for 30% of professionals within two to three years.
Poster at the Carrefour store of Aulnay-sous-Bois, currently under renovation / © Olivier Dauvers.
In 2007, the Carrefour group acquired the Brazilian discount hypermarket chain, which has no fewer than 250 stores in Brazil. Carrefour is said to have invested 10 million euros [10.85 million USD] in transforming the Paris store.
Source: www.bfmtv.com / www.capital.fr