In a strategic move to bolster the agri-economy, officials in Pakistan have called upon commission agents to take the lead in establishing fruit and vegetable markets across the country. This initiative aims to facilitate direct farmer-to-consumer transactions, thereby ensuring fresh produce availability and stabilizing prices within the market. The Assistant Commissioner of Sargodha, Umar Maqbool, during an inspection of the fruit and vegetable market, underscored the importance of these markets in providing consumers with quality produce at fair prices. He emphasized the role of commission agents in this endeavor, stating, "Commission agents should play their due role in providing fresh fruit and vegetables to the people at reasonable prices."
The government's directive also includes measures to enhance the infrastructure of these markets to support efficient operations. By promoting a streamlined supply chain, the initiative aims to reduce the wastage of perishables, a common issue in the sector. This approach not only benefits the consumer with better prices but also aids in improving the livelihoods of local farmers by offering them a more lucrative platform for their produce. The move is seen as a significant step towards modernizing the agricultural sector in Pakistan, aligning it with global best practices in produce distribution and sales.
Source: urdupoint.com