The World Avocado Organization (WAO) latest data from the 2022/23 season reveals which European markets are the biggest consumers of avocados. Up from last year, the UK joins Germany in second place each boasting around 110,000 tonnes. However, leading the love for avocados is France, where an impressive 150,000 tonnes were shipped during the 2022/23 season.
Other leading countries include Scandinavia and, rising star, Italy who both show strong appetites with 60,000 and 45,000 tonnes respectively. But what does this mean? If we look at the consumption per capita results, France again comes out on top as the European country consuming the most avocados at 2.3kg per person in 2022/23. Though the UK and Germany rank second and third in total volume, Scandinavia surpasses both countries when considering consumption per person.
Scandinavians consumed 2.2kg per person on average. In comparison, the average Brit
devoured 1.6kg, the average German ate 1.3kg, and in Italy, 0.8kg. Compared to last year,
slight increases can be noted in France, the UK and Italy, while Germany continues to be
consistently plating up their avocados this year.
Millennials and Gen-Z love avocados for their great taste and health benefits
Proprietary consumer research commissioned by the WAO has shown that core consumers across key markets are millennials and Generation Z who love avocados for their health benefits and great taste. Avocados are packed full of healthy monounsaturated fats, vitamins, minerals and fibre that can help improve overall health. Their unique, soft flavour and creamy texture make them a perfect and versatile ingredient for both savoury and sweet dishes alike. It was also found that avocado consumers enjoy avocados at any time of the day, be it breakfast, lunch, dinner or when snacking.
Peru is the biggest supplier of avocados to Europe
Although Mexico is the top global exporter of avocados, less than 5% go into Europe,
whereas 90% is destined for the United States. In Europe, other countries meet the
demand of rumbling bellies craving this versatile and nutritious fruit. Peru is the biggest supplier of avocados to Europe, with a staggering 331,767 tonnes arriving in the 2022/23 season (in contrast, only 38,000 tonnes came from Mexico). Colombia came in second place with 90,880 tonnes, followed by Chile at 60,011 tonnes, Kenya at 58,657 tonnes, and South Africa in fifth place at 57,671 tonnes.
For more information:
World Avocado Organization
Email: [email protected]