Naturipe is kicking off a "new era of berries" with its annual FeBLUEary campaign, highlighting the peak winter season for Naturipe’s conventional and organic blueberries. This is benchmarked by improved quality of berries, ramped-up innovation in breeding, growing and packaging and increased prioritization of sustainability throughout the business.

Blueberry supply will come from Chile as well as Mexico and Peru.

Next month, peak supplies of berries will primarily come from Naturipe growers in Chile and will be supplemented by blueberries from Mexico and Peru.

“Each year, we celebrate FeBLUEary to mark the first peak of Naturipe’s blueberry growing seasons,” said Jim Roberts, president of sales. “The heart-health benefits of blueberries are top of mind for people at the beginning of the year and our growers have worked to ensure that when shoppers head into their local grocery store, these berries will be the best fresh fruit they’ll find.”

Retailers can also feature Naturipe strawberries as they will be coming into promotable volumes a little early this year. Strawberries are synonymous with Valentine’s Day and retailers will be able to capitalize on the strong holiday demand for these berries.

Retailers can showcase these blueberry volumes with creative signage and blueberry displays, and this year they can complement their displays with the addition of strawberries. To ramp up incremental sales of these berries, Naturipe recommends that retailers activate friendly sales competitions between stores and in-store recipe demos with recipe cards available for shoppers to take home. Additionally, retailers can promote FeBLUEary on their social media accounts.

Strong volumes of blueberries and strawberries are expected from mid-January to late February.

“We’ve been laying the foundation for the new era of berries for a long time, and FeBLUEary is the perfect way to formally kick off our efforts with the industry,” said Roberts. “The care that our growers put into their fresh fruit, combined with the commitment to breeding high-quality berries and introducing innovative sustainability practices, is what the new era of berries is all about.”

Strong volumes of blueberries and strawberries are expected from mid-January to late February.

For more information:
Maeve Cronin
Tel: +1 (978) 551-8570