Side Delights® completed a package refresh and will showcase a newly updated line of potatoes and onions at the International Fresh Produce Association (IFPA) Global Produce and Floral Show at the Anaheim, California convention center on October 20-21, 2023 at booth #2171. Fresh Solutions Network's exhibiting partners include Basin Gold Cooperative, NoKota Packers, Michael Family Farms, Sterman Masser Farms and Mack Farms.
Retailers will see the new look of the potato portfolio, including the newly refreshed packages of Side Delights Steamables and Bakeables in addition to Organics, Petites and popularly sized bags of Russet, Red, Yellow and White potatoes.
Visitors can also see the BioFlex line of sustainable packaging. "Currently, we are the only produce supplier of this material in the U.S. BioFlex packaging solution converts to soil and gas in a landfill. It is sustainable and 100 percent recyclable and should be comingled with existing plastic recycling, making it a breeze for consumer's disposal," said Kathleen Triou, president and CEO of Fresh Solutions Network
The new line's packaging includes color blocking to visually guide shoppers to find the potato type they seek and contrasting colors between the bag and the potato to brighten the display.
The new Steamables line was updated with design queues from its Side Delights 5lb. bag design. It includes color blocking to visually guide shoppers to find the potato type they seek and contrasting colors between the bag and the potato to brighten the display. The bold, clean, contemporary design is designed to convey critical facts and messaging. The updated packaging is available for the complete line of Steamables potato types: Red, Yellow, Duo, Trio, Sweet Potato and Fingerling.
"We designed the line using feedback from retailers and consumers from a wide range of demographics and generations in addition to the selling success of previous packaging," said Triou.
The updated portfolio with its new packaging is available nationally. Side Delights offers a variety of choices of products including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes and organic potatoes.
For more information:
Kathleen Triou
Fresh Solutions Network, LLC
[email protected]
https://www.freshsolutionsnet.com/
