Sources say Shopee Live contributed to over 50% of overall sales of durian sales in Singapore this season. Thousands of durian lovers tuned in to each livestream between 5 and 18 June 2023.
Running from June to August 2023, Daily Durian Deals on Shopee Live features top durian sellers such as Durian Plantation, Huatyuann and SLH Fresh Fruits. Buyers can purchase durians at discounted prices with stackable vouchers exclusive to Shopee Live, such as 20% off vouchers (capped at $15), and receive coin rewards.
With Shopee Live, durian sellers can now tap on Shopee’s wide user base to reach out to durian lovers beyond the confines of their physical stores. The livestreaming platform enables durian sellers to showcase their fruits in real-time.
The real-time reviews and seller recommendations also help buyers understand their durian purchases. In addition, durian lovers who tune in to Shopee Live can claim Shopee Coins and voucher incentives when making durian purchases.
Source: media-outreach.com
