Bravo apples, first were planted in commercial quantities in Manjimup eight years ago, have already been sold in Australian supermarkets for several seasons. The pleasantly coloured apple is the result of millions of dollars of investment and 20 years of trial work, completed by industry and staff at Australia's only apple breeding facility, housed in Manjimup.
The sector now hopes to produce 50,000 tons of Bravo apples annually by 2035. Still, this year only some 3,500 tons of Bravo will be harvested in Australia, and about 10 per cent of the crop will be exported to markets in the Middle East and Asia.
The WA government holds the intellectual property rights of the Bravo apple, which is exported internationally under the brand Soluna. In a bid to retain its value, Bravo will be distributed through a coordinated marketing program.