The recent global shift towards a more health-conscious way of life has led to the adoption of healthier eating habits, including the increased consumption of fruits and vegetables. In Migori county, this has negatively affected tobacco farming, which has been a staple cash crop in the area for decades.
Luckily, a new initiative has emerged within the region that aims to provide farmers with an alternative crop that can help them diversify their income streams and improve their health. British American Tobacco (BAT) Company Kenya, a non-indigenous entity, has taken this cue to introduce avocado farming to tobacco farmers in Migori County to diversify their income sources and improve their economic and health needs.
In recent months, the avocado fruit has gained significant popularity and has been touted as a superfood due to its numerous health benefits. With a ready market both domestically and internationally, BAT now hopes that by introducing the crop to its farmers, they will be able to improve their livelihoods and reduce their dependence on tobacco as their main source of income.