The Trade Development Authority Pakistan (TDAP) seeks to improve the export of quality mangoes to increase its share in the global high-end market. To facilitate this, TDAP has initiated mango bagging under a pilot project in Pakistan’s two main mango-producing districts in Sindh and Punjab. It seeks to ensure uniformity in size, colour and fruit shape to have premium quality mango with cosmetic appeal.
TDAP secretary Dr Farid Iqbal Qureshi: “Apart from the traditional industries, there are sectors that have huge scope for export, and agriculture is one of them. The government will benefit from increased foreign exchange, and growers from better profitability if the quality of the mango is ensured.”
TDAP officials concede that in the absence of compliance with standards, Pakistani mangoes from Sindh and Punjab don’t fetch the prices that they otherwise would. The authority aims to create awareness among mango producers about required export conditions.
Source: dawn.com