Scottish berry supplier collaborates for exclusive licence to produce premium strawberry

Angus Soft Fruits and Earth Market are excited to announce an exclusive collaboration. Angus Soft Fruits are now the exclusive license holders for the production of the strawberry Magnum® in the UK.

In recent years Angus Soft Fruits have established Magnum as one of the leading premium varieties in the UK market. Magnum (PBR MARIONNET 97), a June-bearing variety, is ideally suited to the mild Scottish climate where long summer days result in exceptionally sweet berries.

Angus and Earth Market will run a joint consumer awareness campaign to raise awareness for Magnum as the latest addition to the AVA™ stable of varieties.

John Gray, Managing Director of Angus, commented: “Magnum is a fantastic strawberry, which gives us a win-win; being ideally suited to our growing conditions and delivering our customers a great tasting, consistently sweet berry with great shelf life.”

Willian Munoz Cadena, Head of Business Development at Earth Market, commented, “Angus has done a great job in developing Magnum for the UK market, and I look forward to working with the Angus team to build on this success in the future.”

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