At a market in West Bengal's Malda, customers are focusing on their mangoes. The fruit, which is shipped in from Bengaluru is priced at Rs 270 to 300 for one kg. However, those who wish to taste this fruit off-season are emptying their pockets and are  happily paying up to Rs 100 for a piece.

One customer said: "It is wonderful that even in winter, we find mangoes in the market. It has made mango exclusive. Yes, the price is a bit high, but it tastes good. Everyone at home is happy."

Mangoes are available for a large part of the year in Bengaluru. Some fruit sellers in Malda decided to bring mangoes closer home and the idea clearly paid off.