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Delegation of Australia’s major fresh produce suppliers en route to Japan to strengthen industry relationships

A delegation of Australia’s largest fruit and vegetable producers is visiting Japan to strengthen relations between the two nation’s fresh produce industries and learn how Australia can better meet Japan’s growing market needs.

In 2021, Australia exported more than $132 million worth of fresh produce to Japan and the Australian Fresh Produce Alliance (AFPA) CEO Claire McClelland said they hope the visit will continue to build the relationship between the two countries.

“Australia’s relationship with Japan is one of our nation’s closest and most mature partnerships in Asia, if not the world,” said Ms McClelland

The delegation will host the Japan – Australia Fresh Produce Networking Event at the Australian embassy in Tokyo and present to in-country government officials, industry representatives and other key stakeholders.

“Japan is a key market and trading partner for Australia. We see great opportunities for continued mutual trade growth with Japan in the fresh produce sector. Increasing fresh produce exports is key to our local industry’s ongoing viability – increased trade will support more jobs, growing regional communities and build resilience into Australia’s food security,” said Ms McClelland.

Both Australia and Japan’s agriculture industries are facing workforce shortages and increasingly challenging operating conditions, among other challenges. The AFPA delegation will meet with Japan’s peak industry bodies for agriculture, the Japan Agricultural Co-operative and Japan Food & Agriculture Cooperative Organization to discuss areas of shared interest and potential priorities to progress.

“In addition to celebrating our trading relationship with Japan, this trip is an opportunity to open a dialogue with key Japanese industry bodies on our shared challenges in a bid to find solutions through collaboration,” said Ms McClelland.

“This is the first time an Australian delegation of fresh produce suppliers representing such breadth and scale has travelled to Japan, and we have felt most welcome by the willingness of our Japanese counterparts to engage with us in-country,” said Ms McClelland.

The delegation will also visit a Japanese wholesale market, retail stores, and meet with Japanese importers to better understand the local market.

“We have been grateful for the government’s assistance across both Austrade and the Department of Agriculture in arranging parts of this mission. We look forward to continuing to work closely with government and relevant ministers to improve fresh produce trade from Australia to Japan and a range of other key export markets,” said Ms McClelland.

For more information:
Claire McClelland
Australian Fresh Produce Alliance
Tel: +61 0400 158 193

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