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New websites launched in produce industry

Farm Direct Supply (FDS), a global supplier of fresh fruit and vegetables, recently launched a new website www.farmdirectsupply.com highlighting its product offerings, growing regions and many recipes to further provide a great online experience for trade and consumer visitors. 

The new website allows consumers and customers to learn more about the organization and its product offerings. It will provide insight on the expanding growing regions, varieties of produce and the value-added packaging the company supplies its partners.

“As more consumers see the FDS brand in grocery stores, we want to be sure they really learn about our core values and what we stand for,” said Chris Horrell, general manager. “We continue to grow and we want to continue showcasing our new products and advocating for future marketing campaigns.”

"By emphasizing the quality of their products, and the integrity of their team, we were able to create an authentic brand story for the digital space, said David Edmundson, founding partner and executive director at Freshmade.

Fox Packaging
Fox Packaging™, a supplier of flexible packaging and equipment solutions, has also launched a new combined website with enhanced search capabilities for a better user experience.

The new website contains both packaging and equipment solutions under one URL, www.foxbag.com. Visitors can now search for flexible packaging options by industry or commodity to help narrow down appropriate bag styles and materials designed for maximum protection and breathability for specific products. Visitors can also search for equipment solutions by machine function or with a new commodity-specific filter.

“Our goal with this website refresh was to provide maximum value to our end users,” said Aaron Fox, executive vice president. “Packaging and equipment buying decisions can often feel overwhelming for our customers, and we want to give them a simpler way to do their research before reaching out to our sales team for more custom recommendations.”

The site also provides free downloadable resources including packaging design tools, sustainable packaging information and commodity-specific packaging program recommendations. Visitors are also encouraged to subscribe to the company’s packaging and equipment blog for new and relevant information throughout the year.

“We tried to think of all the ways we could use the website to educate our customers and provide them with the tools they need to have a successful packaging program and/or increase operational efficiencies with automation solutions,” said Fox. “We’re excited about the additional feature we added to each packaging page that provides complimentary equipment recommendations and to each equipment page that provides complimentary bag recommendations where relevant.”

For more information:
Chris Horrell
Farm Direct Supply
chris@farmdirectsupply.com  
www.farmdirectsupply.com  


Gabby Ausbrook
Fox Packaging
gausbrook@dma-solutions.com  
www.foxbag.com  

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