New Zealand has a unique natural environment and excellent research and development capabilities for new products and has always been rich in various high-quality fruits. Its healthy, safe and delicious characteristics are becoming more and more important to the public, and a variety of fruits from New Zealand are becoming more and more popular in the market.
The guests kicked off the New Zealand fresh fruit sales in China
Coinciding with the official upgrade of the China-New Zealand Free Trade Agreement and the new season of New Zealand fruit being fully launched in 2022, New Zealand Trade Development Agency will join hands with China’s leading fruit and vegetable industry leader, Joy Wing Mau Fruit Technology Group, and major New Zealand fruit exporters to join forces to further help New Zealand fruit to further develop into the Chinese market.
Rebekah Mawson, Consulate General of New Zealand in Guangzhou delivered a speech
On June 18, a 2022 New Zealand fresh fruit launch conference jointly organized by New Zealand Trade Development Agency and Joy Wing Mau was grandly held in Guangzhou Jiangnan Wholesale Market. With the themes of "New" and "Healthy New Life", the conference brought together 8 well-known fruit exporters from New Zealand: Bostock, Mr Apple, Zespri, Rockit, Freshmax, Golden Bay Fruit, T&G Global, Freshco, to present a feast of "new" fresh New Zealand fruits to consumers. FreshPlaza was also invited to participate in the conference.
The gift box co-branded by a well-known New Zealand fruit exporter is specially customized for the Chinese market
This conference has received great attention and support from the industry. Ms. Rebekah Mawson, Consul General of New Zealand in Guangzhou, Mr. Pete Frost, Commercial Consul of New Zealand Trade Development Agency in Guangzhou, Management Representatives of Joy Wing Mau Fruit Technology Group, Management Representatives of Guangzhou Jiangyonghui Market Service Management Co., Ltd. as well as representatives of several well-known fruit exporters in New Zealand, were present at the conference.
Among them, Ms. Rebekah Mawson, Consul General of New Zealand in Guangzhou, Mr. Zheng Nanshen, General Manager of Guangzhou Jiangnonghui Market Service Management Co., Ltd., and Mr. Chen Qicai, General Manager of Distribution Channel Southern Division of Joy Wing Mau Fruit Technology Group, delivered speeches respectively to express confidence and a vision for the promotion of New Zealand fruit in China. In addition, the New Zealand Trade Development Agency, representatives of New Zealand exporters in China, and the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animals, specially sent a video of blessing.
New Zealand Trade Development Agency and representatives of New Zealand exporters in China sent wishes
Ms. Rebekah Mawson, said in her speech: "Joy Wing Mau has cooperated with many well-known New Zealand fruit exporters to promote New Zealand fruit to China. I believe that we will continue to bring more high-quality agricultural products from New Zealand to China in the future.”
Mr. Pete Frost pointed out that China is New Zealand's most important market. In 2021, New Zealand's fruit exports totaled 1.04 million tons, of which exports to China accounted for 14.9%, ranking first; the five-year compound annual growth rate of New Zealand's fruit exports to China reached 12.6%. Even under the challenging environment of the pandemic in recent years, the volume of fruit exports from New Zealand to China has still increased, showing the huge industry development potential of the Chinese market.
Xu Xiaohu, Vice President of China Chamber of Commerce for Import and Export of Foodstuffs, Native Animals and Animals, sent his wishes
Mr. Mu Xueping, General Manager of Joy Wing Mau International Purchasing Platform, also said in the interview: Although the pandemic situation has been repeated in recent years, the public's awareness and love of fruits are increasing day by day, and the driving force at the consumption level is strong; on the other hand, just as the mission of Joy Wing Mau: "fruit makes life healthier", fruit is a "positive" industry, and it is this industry characteristic that brings together excellent companies and brands in the industry. Under this impetus, the fruit industry as a whole is getting better and better.
It is understood that among the fruit categories China imports from New Zealand, kiwifruit and apples have become the two key fruit categories. About 94% of China's imported kiwifruits come from New Zealand, and about 70% of imported apples come from New Zealand. The conference brought together Bostock, Mr Apple, Zespri, Rockit, Freshmax, Golden Bay Fruit, T&G Global, Freshco, 8 well-known New Zealand fruit exporters, and jointly launched more than ten high-end brand fruits, most of which are unique to New Zealand, including New Zealand Zespri kiwifruit, New Zealand Envy apples, Dazzle apples, Rockit apples, Jazz apples, Queen apples, Cherish apples, Organic Fuji apples, Breeze apples, Sonya apples, and PiqaBoo.
At the conference, a New Zealand gift box specially customized for the Chinese market was also launched, containing more than ten kinds of fine fruits, which were jointly launched by the above-mentioned 8 well-known New Zealand fruit exporters.
In recent years, under the vigorous promotion of the New Zealand Trade Development Agency, the fruit trade between China and New Zealand has developed rapidly. The New Zealand Trade Development Agency gives full play to its platform advantages, integrates advantageous fruit brand resources, and expands the Chinese market. Joy Wing Mau has cooperated with the New Zealand Trade Development Agency for ten years and has established long-term and stable cooperation with many of New Zealand's top fruit exporters. Joy Wing Mau Fruit Technology Group is a platform-based enterprise that links global core fruit resources and provides omnichannel professional services. Joy Wing Mau will continue to cooperate deeply with New Zealand Trade Development Agency to continuously bring New Zealand fruits to the Chinese market and satisfy consumers' pursuit of healthy life quality, also to further promote the normalized development of the China-New Zealand fruit trade.
Source: Joy Wing Mau/FreshPlaza