The Hannover Milano Fairs (Shanghai) Co., Ltd., a world-renowned exhibition organizer, and Shanghai T-Fresh Marketing Co., Ltd., a leading company in the agricultural fruit and vegetable industry in China, reached a strategic cooperation in Shanghai on February 28.
The two sides further will exert their respective advantages and share resources and have announced that their branded exhibitions, The International Trade Fair for Materials Handling, Automation, Transport and Logistics (hereinafter referred to as CeMAT ASIA) and the China (Shanghai) International Fruit and Vegetable Exhibition and the Asian Fruits and Vegetables Expo (hereinafter referred to as the Asia Fresh) will be held at the same time in the Shanghai New International Expo Center on November 1-4 this year. The two exhibitions will join hands to establish a high-speed channel for logistics technology, fruit and vegetable agricultural product preservation, and transportation, forming a large platform connecting the industry.
As one of the largest and most influential logistics equipment exhibitions in Asia and even in the world, CeMAT ASIA has been successfully held for more than 20 years, with global influence and profound experience in the logistics industry. The warehousing and cold chain technology sector covered by the exhibition has developed rapidly under the continuous promotion of the market and product technology. It has become a star sector that attracted the attention of the audience.
For this cooperation, Liu Guoliang, managing director of Hannover Milano Fairs (Shanghai) Co., Ltd., said that fruits and vegetables are important application areas for the logistics warehousing and cold chain sector, and the joint of the two exhibitions will achieve the effect of 1+1=2. They will jointly open up the upstream and downstream fields of the logistics and circulation industry, and comprehensively display the latest products and technologies of the whole chain of the logistics industry.
The exhibition covers fruits, vegetables, edible mushrooms, cold chain preservation technology and logistics, packaging, and deep processing technology and equipment. The Asia Fresh is sponsored by the Agricultural Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, the China Fruit Circulation Association, the Shanghai Fruit Industry Association, and the Wanguo Union, and is organized by Shanghai T-Fresh Marketing Co., Ltd. It is the world's premier flagship exhibition of fresh fruit and vegetable trade in mainland China.
It will be the 23rd edition of CeMAT ASIA and the 15th edition of Asia Fresh in 2022. As highly professional exhibitions in their respective industries, the joint efforts of the two benchmarking exhibitions not only have a promotion effect on their long-term development but will also become a milestone significance for the upstream and downstream integration of logistics and agriculture.
By providing more comprehensive and diversified services for enterprises, it will also better empower and upgrade the quality and efficiency of the industries of logistics and agriculture. In the meantime, the exhibition will also hold a benchmarking conference on the service side + application side of the two major themes, logistics and fruits&vegetables.
Source: Asia Fresh
