Fruit World Co., a grower-shipper of organic and conventional fruit, owned and operated by third- and fourth-generation family farmers CJ Buxman and Bianca Kaprielian in Reedley, CA, announced Cindy Richter has joined the company as Director of Business Development.

The company says Richter, who spent the prior 21 years at Pacific Organic Produce, has broad experience and a rich ag background which began with farm operations and included managing grower relationships, exports, sales and business development, with a stint in ag education along the way. In this newly created position, she will help foster and guide Fruit World’s strategic growth and serve as a bridge between growers, buyers and consumers.

"Fruit World, with our growing, buying and sales experience, brings a unique perspective to the California fruit industry. We focus on win-win relationships and exceeding expectations for our growers, buyers and consumers. I’m very excited to share our passion and authenticity," reveals Richter.

"We founded Fruit World to celebrate and carry on our family legacies of sustainable farming practices and good stewardship of the land. We’re committed to sharing our delicious fruit and depth of farming knowledge with future generations. We have built our company by honoring and supporting our farms and growers while delivering unparalleled service to fresh produce buyers," says Fruit World co-founder Kaprielian.

"Cindy’s integrity aligns perfectly with our values, and her strong grower and customer relationships will allow us to continue to grow while maintaining the quality and service our customers expect and deserve. She’s joining us at a perfect time, as we are entering our organic apricot and cherry season," added co-founder Buxman.

Richter can be reached at (559) 650-0334 x4 or She will be attending the Organic Produce Summit along with Buxman and Kaprielian this July in Monterey.

For more information:
Bianca Kaprielian
Fruit World Co.
Ph: +1 (559) 650-0334 x2

CJ Buxman
Ph: +1 (559) 650-0334 x1