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Alex Madrigal with Covilli Brand Organics

"First season of organic pineapple sales is off to a strong start"

Mexico is transitioning its supply regions for organic imported pineapples after wrapping up a longer than expected season.

“We’re receiving our last load of organic pineapples this week for the season. Our grower confirmed that the season rarely extends this far into July. Historically he’s sent his last load between June 25th-July 5th,” says Alex Madrigal of Covilli Brand Organics Inc. in Nogales, Ariz. This was Covilli’s first season carrying organic pineapples and while the company imported them from December through to mid-July, they are currently looking at a potential grower to fill the gap until December.

Supplies of pineapples have been coming from Oaxaca, Mexico while competing product has been arriving from Central America, Hawaii and also from the Yucatan, Mexico. “We hope to transition into our new region of Yucatan that will hopefully help carry us into December,” says Madrigal.

Good demand
Demand meanwhile was solid for organic pineapples. “We’re seeing most of the interest in the Pacific Northwest,” says Madrigal. “However the Midwest and Southwest have also shown a strong interest.”

And as regions wind down and transition, prices are strengthening on pineapples. “It’s a slight strengthening--a dollar to two dollars and tenuous,” says Madrigal. “But again my grower tells me that he expected a bad market year.”

All told, Madrigal believes organic pineapple sales were off to a strong start for his company. “Despite selling pineapples in saturated markets, we feel our pineapples were well received,” he says. “We hope to strengthen our partnerships on the East Coast as well as consolidate in the Southwest when we open our new distribution center in Pharr, Texas this fall.”

For more information:
Alex Madrigal
Covilli Brand Organics Inc.
Tel: +1 (520) 377-2202